Who is the PRCA Director of Communications?

Kendra Santos is recognized as the PRCA Director of Communications, a role that involves managing media relations, promoting events, and communicating key messages for the Professional Rodeo Cowboys Association. Her expertise in both horsemanship and public relations makes her a significant figure in the rodeo community. This position requires not only a deep understanding of rodeo culture but also the ability to effectively convey information and engage with various audiences, enhancing the visibility of the sport. Kendra’s contributions play a vital part in shaping the public perception of rodeo and its athletes.